This month, let’s talk about how to make wise, informed choices in the college application process—without letting emotions or pressure lead to financial regret.

September signals a new school year and, for parents of high school seniors, an important crossroads: preparing your student for college without sabotaging your own financial future.

College financial aid season is here, but cuts to programs like Pell Grants and Work-Study could shrink student aid. Proposed changes to student loans, including eliminating Parent PLUS Loans, may increase costs for families. Parents should understand aid offers, know what to negotiate, and avoid debt that risks their retirement. Exploring state schools, community colleges, and scholarships can help manage costs. Speak with a financial advisor to plan smart for college.