Valentine’s Day is a reminder that thoughtful planning is an act of care—and college planning is no exception. This article explores why starting the college conversation early, understanding financial aid timelines, and setting clear expectations can help families make confident, financially sound decisions long before tuition bills arrive.

November may be the eleventh month of the year, but for many families it feels like the busiest. While we enjoy the traditions and history of the season, it also brings real-life responsibilities—especially for parents with college-bound seniors. And when it comes to college planning, nothing seems to raise the blood pressure faster than the financial aid process.

College financial aid season is here, but cuts to programs like Pell Grants and Work-Study could shrink student aid. Proposed changes to student loans, including eliminating Parent PLUS Loans, may increase costs for families. Parents should understand aid offers, know what to negotiate, and avoid debt that risks their retirement. Exploring state schools, community colleges, and scholarships can help manage costs. Speak with a financial advisor to plan smart for college.

Not only does March bring green drinks, foul weather, and March Madness, it's also supposed to be the time college acceptances arrive...