Markets move in cycles. Sometimes, almost everything seems to be rising. Other times, declines feel widespread and persistent. A thoughtful investment strategy recognizes both environments and prepares accordingly.

Secular Bull Markets

In a long-term (“secular”) bull market, most asset classes trend upward. While certain sectors may experience temporary pullbacks, broad market momentum is generally positive.

During these periods:

• A diversified, strategic asset allocation often participates in overall market growth.

• It may be more difficult to distinguish between skill and broad market momentum.

• Investors can become overconfident when returns feel easy.

As the saying goes, when everyone feels like an investment genius, it may simply reflect a strong market environment—not necessarily a superior strategy.

Secular Bear Markets

In extended downturns, the environment changes. Returns become more uneven, volatility increases, and risk management becomes more important.

Financial planning expert Michael Kitces has written about how different strategies may behave differently in more challenging markets. These can include:

• Individual stock selection

• Sector rotation

• Alternative investments (asset classes beyond traditional stocks and bonds)

• Tactical asset allocation

Each approach carries its own risks and tradeoffs. No strategy guarantees positive results, especially during periods of market stress.

Strategic vs. Tactical Asset Allocation

Strategic Asset Allocation

Strategic allocation is built around:

• Long-term financial goals

• Risk tolerance

• Time horizon (often 20–40+ years)

• Historical market data

Changes are typically made only when a client’s goals, circumstances, or risk capacity change.

This approach is grounded in principles such as Modern Portfolio Theory (MPT), which considers:

• Expected returns

• Volatility (risk)

• Correlation between asset classes

Strategic allocation forms the long-term foundation of a portfolio.

Tactical Asset Allocation

Tactical allocation involves making measured adjustments within a strategic framework in response to evolving market conditions.

These adjustments may consider:

• Valuations

• Economic trends

• Sector cycles

• Policy changes

“Short term” in this context may range from several months to multiple years. Tactical shifts are designed to manage risk and respond to changing conditions — not to predict daily market movements.

Importantly: Tactical allocation is not market timing.

Market timing attempts to move entirely in and out of markets based on short-term predictions — something that has historically proven extremely difficult to execute consistently.

Tactical allocation, by contrast, typically involves incremental adjustments within a diversified portfolio, with risk management as a central focus. It does not eliminate risk and does not guarantee improved returns.

As Michael Kitces has noted, generating additional return in strong bull markets often requires taking on additional risk — which also increases potential downside when conditions reverse.

Retirement Withdrawals: Opportunity and Efficiency

In retirement, portfolio management serves two purposes:

• Generating sustainable income

• Managing risk

A tactical framework can help inform how withdrawals are sourced.

For example:

• In one year, income may primarily come from dividends and interest.

• In another year, gains from appreciated sectors may be harvested to fund withdrawals.

• In a different environment, bonds or other assets may be used if they have appreciated relative to equities.

The goal is not to predict markets perfectly, but to:

• Be intentional about where withdrawals come from

• Avoid selling depressed assets when possible

• Rebalance systematically

This approach focuses on efficiency and discipline rather than prediction.

At Whitaker-Myers Wealth Managers, portfolio monitoring and rebalancing are ongoing processes designed to align portfolios with client objectives and risk parameters. Tactical adjustments are implemented within that broader framework.

How Tactical Decisions Are Evaluated

Tactical positioning may consider multiple inputs. These are tools — not guarantees.

Valuation Analysis

Looking at how assets are priced relative to fundamentals:

• Price-to-Earnings (P/E)

• Price-to-Book (P/B)

• Price-to-Sales (P/S)

• Relative valuations (e.g., comparing large-cap vs. small-cap valuations)

Valuations can provide context, but they do not predict short-term outcomes.

Macro-Economic Analysis

Evaluating broader economic trends, such as:

• Expansion vs. contraction

• Inflation trends

• Interest rate cycles

• Sector sensitivity to economic shifts

For example, defensive sectors have historically shown relative resilience during recessions, while cyclical sectors may respond earlier in economic recoveries. However, past performance does not guarantee future results.

Technical Analysis

Technical tools may include:

• Moving averages

• Momentum indicators (oscillators)

• Trend identification

These tools can help identify trends, momentum shifts, and potential areas of support or resistance. They are used as part of a broader decision-making framework and are not predictive on their own.

Managing Expectations

Different portfolio approaches tend to behave differently in different environments:

• Risk-managed portfolios may help reduce downside exposure during market stress.

• Broad market portfolios may participate more fully during strong bull markets.

No single strategy consistently outperforms in all environments. All investing involves risk, including the potential loss of principal.

Our philosophy is to combine long-term strategic discipline with thoughtful tactical flexibility — always aligned with a client’s goals, time horizon, and risk tolerance.

Conclusion

Tactical asset allocation is designed to complement — not replace — a long-term investment strategy. By integrating valuation awareness, economic context, and disciplined portfolio management, investors may be better positioned to navigate changing market environments.

The objective is not to promise outperformance. It is to:

• Manage risk prudently

• Respond thoughtfully to changing conditions

• Align portfolio decisions with long-term financial goals

A disciplined blend of strategy and flexibility can help investors stay focused — through both bull and bear markets.